Marketing Science: How Retailers Deal With Consumer Buying

Owning a business or selling a product, you can go to all the training you want, but figuring the moods and wants of the consumer can be challenging. Continue reading →

CHART: Main Reason Why Customers Quit Using A Business

Whether you are starting a business or running an existing one, this one piece of data is crucial in understanding how to be successful in keeping your customers. Continue reading →

Where Did the Term “Black Friday” Come From?

Economically speaking today is “The Day” for many retailers to take in massive amounts of revenue from eager holiday shoppers. “Black Friday” has been embedded into the American culture for many decades now. The term itself is hardly ever explored in its origin. I have found one historical explanation via The American Dialect Society:

[From *Public Relations News*, 18 December 1961, p. 2. This weekly
newsletter was published by Denny Griswold of 815 Park Avenue, New
York, NY.]

Santa has brought Philadelphia stores a present in the form of “one of
the biggest shopping weekends in recent history.” At the same time,
it has again been proven that there is a direct relationship between
sales and public relations.

For downtown merchants throughout the nation, the biggest shopping
days normally are the two following Thanksgiving Day. Resulting
traffic jams are an irksome problem to the police and, in
Philadelphia, it became customary for officers to refer to the
post-Thanksgiving days as Black Friday and Black Saturday. Hardly a
stimulus for good business, the problem was discussed by the merchants
with their Deputy City Representative, Abe S. Rosen, one of the
country’s most experienced municipal PR executives. He recommended
adoption of a positive approach which would convert Black Friday and
Black Saturday to Big Friday and Big Saturday. The media cooperated
in spreading the news of the beauty of Christmas-decorated downtown
Philadelphia, the popularity of a “family-day outing” to the
department stores during the Thanksgiving weekend, the increased
parking facilities, and the use of additional police officers for
guaranteeing a free flow of traffic … Rosen reports that business
over the weekend was so good that merchants are giving downtown
Philadelphia “a starry-eyed new look.”


2014 Holiday Retail Sales Projected to be Higher



Will 2014 be a jolly holiday for retailers?
The National Retail Federation says yes, projecting November and December U.S. retail sales to rise 4.1 percent, which would be the biggest increase in three years and would be above the 10-year average of 2.9 percent. The group is forecasting sales (not including autos, gas or restaurants) of $616.9 billion for the period this year.