Affordability is really hard to replace when predicting what consumers like to buy and analyzing their trends. That also means if you have high net worth in the millions. No matter what people write about in how horrible Wal-Mart is, the retail chain is mainstay in America and provides a nice affordable cushion for all shoppers.

Here’s research that shows millionaires prefer Wal-Mart:

One in three people with a net worth of more than $5 million says they shop at Wal-Mart according to a survey of 1,200 ultra-high-net-worth investors released in 2014 by financial information site Millionaire Corner.