A trend has been rising last few years with women…..Big Butts. Think it’s a joke, take a look at some of the money spent in pursuit of this fashion according to the Hollywood Reporter:

According to the American Association of Plastic Surgeons, desire for bigger behinds in the past five years has led to the fastest-growing cosmetic procedure, the “Brazilian butt lift,” in which fat is liposuctioned from other regions in the body to pad and “pop” the butt. “The biggest jump percentage is in butt enlargements,” says Beverly Hills plastic surgeon Lawrence Koplin.

For a price: The cost begins at $9,500, the procedure takes three to six hours with a minimum of 10 injections per cheek, and most Brazilian butt-lift patients must sleep on their stomachs and cannot sit down for two weeks.

There are even devices that can be bought for the appearance of a big butt:

Lisa Reisler, who with partner Susan Bloomstone invented Booty Pop padded panties in 2010, says: “We are now selling a pad that’s 40 percent larger than when we launched, and there are tons of requests. It used to be if your husband said your booty looked big in jeans, it was an insult. Now, it’s a compliment.

You can read the rest of the article here.