The fast food “Calorie Counter” puritans and government are making one American food industry suffer so they can feel good about themselves. I despise the people who forced calories being printed, but here we are and the unintended consequences.
The American Pizza Community held a meeting in the nation’s capital on Wednesday to sound the alarm over the Food and Drug Administration’s business-killing menu-labeling standards. Come May, if the Obamacare regulation goes into effect, chain restaurants will need to include calories on all their materials.
FDA’s guidance document confirmed one of the most egregious elements of the final rule: the definition of most advertising and marketing materials as menus requiring calorie labels.
This broad interpretation means that a majority of print advertising, including door hangers, fliers, direct mail, and circulars, will have to be calorie-labeled.