Hopefully this deal will be a sign of Major League Baseball shifting away from its horrible tv blackout structure. If you’re a baseball fan, then you know what I’m talking about. If you’re not a fan, former sports media announcer Brent Musberger wrote about it here. MLB’s tv blackout rules are so bad, even Vegas casinos are affected by them.
Here’s more on the Facebook/MLB deal via Business Insider:
Facebook just announced that it has reached a deal with Major League Baseball to broadcast 20 games live on Facebook this season, part of the tech giant’s big push into premium video.
These games will be streamed weekly in a national telecast on Friday nights, accessible to Facebook users in the US. The first game will air tomorrow — Rockies at Reds, at 7:10 p.m. ET. According to Facebook, this broadcast will be a “feed from a participating team’s local broadcast rightsholder.” In other words, this isn’t an exclusive deal where the games will only run on Facebook.
Facebook isn’t the only tech company going after sports.
Amazon recently snagged the rights to stream 10 of the NFL’s games. Amazon paid a staggering $50 million for the deal, according to The Wall Street Journal. That figure is five times the $10 million Twitter reportedly paid the NFL for the same rights in 2016.