The Colonel loves this time of year and here’s why.

Check out this piece of sales data via MarketPlace.org:

Turns out, Mother’s Day is KFC’s best-selling day of the year — with a 40 percent jump in sales. About 380,000 families feast on KFC meals each year on Mother’s Day, allowing moms to take a break from making dinner, according to KFC. That’s equivalent to about 6.5 million pieces of chicken, 900,000 servings of mashed potatoes and gravy, and 480,000 servings of coleslaw.