Taco Bell went way outside the bun to unveil an advanced mobile app that lets folks order and pay on their smartphones and then walk or drive in and pick up their food.
New technologies are driving the $683 billion restaurant industry like never before. McDonald’s and Starbucks both are spending huge sums on new technologies. So are Pizza Hut, Papa John’s and Domino’s. Most are aimed at Millennial consumers who would much rather interact quickly with their smartphones than stand in line waiting to order or to be seated. Chili’s has technology that lets folks pay, order more food or play games on table-top tablets.
Some 56% of consumers ages 45 to 64 recently have used technology options in restaurants. Four of 10 have ordered food or looked up menus online in the past month. About a third have looked up restaurant locations on a smartphone. More than one in 10 have ordered takeout/delivery, looked up nutrition information or made a reservation via phone or tablet apps, he says.
Read the rest here via USA Today