Yesterday while attending an event, I was talking with some friends and shocked some of them cut the cord to cable. I knew one of them did, but the others that chimed in when talking about cable television in general grabbed my attention. Two reasons why they cut the cord: Price for product and not having the power to decide what channels to have. Many of us work long hours and on top of that have other responsibilities with families and relationships. At the end of the day, watching a bazillion hours of television just isn’t in the cards. Now with smartphones we can get our daily news, weather and current events instantly, We do not have to sit down and watch it on television.

One reason I keep cable, honestly the only one, is sports. My friends and I enjoy college football/NFL the most, followed by baseball. In order for me to have a good sports package to follow football I need to buy up into the bazillion channel line up. Subscribers want the power to just buy their our OWN channels from a menu. My preference would be local, sports channels then some channels for my wife and child. I really don’t want my money to go to Oprah Winfrey or the Weather Channel.

In March, Business Insider reported television cable companies are still reeling with people cutting cable. Here’s one snippet:

These numbers demonstrate that cable companies are struggling to attract customers to traditional pay-TV customers, though they have been able to significantly mitigate their subscriber losses. The major U.S. cable companies lost just 345,000 video subscribers in 2015, compared to 1.2 million in 2014. This was also the fewest losses since 2006, according to Leichtman Research.

While people cord cutting is slowing down, adding new customers is a major issue. Cable companies need a radical change……now.