What was the first ever internet “banner ad”?

There is a first for everything and the internet is no different.

So what was the first ever internet banner ad and when did it appear?

Here’s the ad itself:

image

The ad was created for AT&T by Joe McCambley. First run date was October 27th, 1994. In the first four months, it had a click rate of 44%.

H/T The Guardian

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