On July 16th Amazon will be celebrating the companies 20th birthday in a big way…..

with a blow out sale. More from CNSNews.com –

The Seattle company says the promotion is pegged to its 20th anniversary, which is July 16. Amazon says there will be more deals on July 15 than on Black Friday, the busy shopping day after Thanksgiving, and Cyber Monday, the Monday after Thanksgiving when many people go online to shop for deals.

“Black Friday is an event because it kicks off the holiday shopping season,” he said. “I don’t think an event in mid-July will have much impact, and view it as more of a test by Amazon during a slow period to see how a special Prime shopping day is received by its customers.”