NFL merchandise sales stats are rolling in and it points to women having a big purchasing share into the brand. Continue reading →
When The Ohio State football team hoisted their BCS football trophy in the air earlier this month, students back in Columbus also got a boost from merchandise sales. Here’s more from The Columbus Dispatch:
Winning the first national championship in the new playoff system is a gift that Ohio State University officials expect will keep giving — and one that ultimately will benefit students.
They expect a $3 million bump in royalties over last year from licensed merchandise sales, based on anticipated revenue of $17 million in royalties this year.
Just how is the merchandise money divided at the university?
For every dollar that goes into the licensing office, 55 cents goes to academic affairs, which handles scholarships, libraries, ongoing programs and the university’s 14 college units; 15 cents goes to the athletics department; 15 cents goes to the alumni association; and 15 cents goes to the student life program and its 1,000 student organizations.
You can read the rest of the article here.