2017 was the first year of stadium wide alcohol sales at football games.

Newly released dollar amounts show it was pretty successful. Here’s more from Journal & Courier:

In its first season of alcohol sales throughout Ross-Ade Stadium, the Purdue athletic department generated more than $550,000 in gross revenue.

Nearly $388,000 came from beer and wine sold in the concourse, according to information obtained by the Journal & Courier through an open records request.

Nearly $388,000 came from beer and wine sold in the concourse, according to information obtained by the Journal & Courier through an open records request.

Prior to last season, Purdue had limited alcohol sales to premium seat holders in the Buchanan and Shively Clubs along with suites. Starting in 2015, beer and wine have been sold in the south end zone patio area to season ticket holders and student VIP cardholders at least 21-years old.