The brackets are set and NCAA basketball tournament games begin this Thursday. With the next 3 weeks now set for TV executives, now they just have to sell commercial spots to companies.
Who advertises the most? Car companies according to last year’s data revenue via mediapost.com:
General Motors was the biggest spender in March Madness a year ago, at $93 million. AT&T was next at $80 million; Coca-Cola, $47 million; Capital One Financial, $46 million; Volkswagen, $39 million; Berkshire Hathaway, $38 million; Southwest Airlines, $35 million; Anheuser-Busch, $31 million; Nissan Motor, $28 million; and Unilever, $27 million.