The brackets are set and NCAA basketball tournament games begin this Thursday. With the next 3 weeks now set for TV executives, now they just have to sell commercial spots to companies.

Who advertises the most? Car companies according to last year’s data revenue via mediapost.com:

General Motors was the biggest spender in March Madness a year ago, at $93 million. AT&T was next at $80 million; Coca-Cola, $47 million; Capital One Financial, $46 million; Volkswagen, $39 million; Berkshire Hathaway, $38 million; Southwest Airlines, $35 million; Anheuser-Busch, $31 million; Nissan Motor, $28 million; and Unilever, $27 million.

Eight of the top 10 TV advertisers have participated for at least 10 consecutive years.

Kantar says the three-week tournament last year had 95 different marketers, with 10 running spots only during the first week of the event. Some 61 of the 95 TV advertisers ran TV ads in all three weeks.