NFL merchandise sales stats are rolling in and it points to women having a big purchasing share into the brand.
According to StatisticBrain.com, women make up 46% of NFL merchandise being purchased.
| Women and sports | |
| Percent of women major league soccer fans | 47.2% |
| Percent of women Major League Baseball fans | 46.5% |
| Percent of women National Football League fans | 43.2% |
| Percent of women National Hockey League fans | 40.8% |
| Percent of women National Basketball Association | 37% |
| Percent of NFL Merchandise purchased by women | 46% |
Hoosier Econ 