Companies sometime fall into luck on good advertising. Internet sensation Chewbacca Mom was just that for the company of the mask and Kohl’s. Now she’s receiving the fruits of her spontaneous efforts:

Payne, better known as “Chewbacca Mom,” has received gifts valued at $420,000, according to KCBS-TV. The nearly half-million dollar sum includes money for travel to appear on talk shows, a vacation at Walt Disney World and Kohl’s merchandise.

But the most extravagant gift awarded to Payne so far comes from Southeastern University in Florida. The private Christian liberal arts college presented Payne and her whole family with full tuition scholarships.