Ready to pay $800 for a hoodie?

Hey parents, if your kids come home asking for a Vetements hoodie, ground them immediately.

Here’s more from the NY Post:

When Selena Gomez was spotted at a Los Angeles airport this month wearing a slouchy red hoodie, articles extolling the look popped up everywhere from Us Weekly to Vogue. Why? This wasn’t just any old flight-prime hoodie. It was a sold-out-everywhere, $735 hoodie from Parisian It label Vetements — with $665 track pants to match.

Over the past year, Vetements — which simply means “clothing” in French — has become a favorite among A-listers and fashion folk, with its lead designer, Demna Gvasalia, 34, ascending from unknown to become a celebrity in his own right. His hallmark: a cotton-jersey hoodie in a supersize silhouette intended to drip off the body.

The hoodie certainly has crossover appeal. Both Kanye West and Rihanna have made headlines rocking identical Vetements sweatshirts — and retailers can’t seem to keep any of them around even though the cheapest version essentially costs $800 including tax.

You can read the rest here.

H/T Economic Policy Journal

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