Inflation is not just prices going up, but also the size of a product shrinking while staying the same price as before. Clark Howard who is a consumer watchdog on many levels in trying to save you money put out this alert for consumers:

When I talked about this a couple of years ago, there were a few companies reducing the size of packages by doing tricks like making the tubes fatter and putting less paper on the roll.

Now The Dallas Morning News reports the average square of toilet tissue has been reduced by 26%. So you’ve got 26% less paper in that square when you’re doing your business.

I was at Costco the other day and I wanted to see if this downgrade was universal. Turns out it is. It seems everybody has reduced their sheets to a 4.5 x 4 inch rectangle — down from a perfect 4.5 inch square just a few years ago.