ObamaCare ads will now appear on 7-Eleven receipts at more than 7,000 stores nationwide as government health officials expand their outreach in the second year of healthcare sign-ups.
Information about ObamaCare sign-ups will appear on the bottom of receipts for anyone using a mobile payment company called PayNearMe, which allows bank-less customers to pay in stores like 7-Eleven and Family Dollar.
Health and Human Services (HHS) Secretary Sylvia Mathews Burwell announced the new partnership with the tech start-up PayNearMe on Thursday at a store in Washington, D.C.
“Putting these reminders at the bottom of PayNearMe receipts will help get health coverage information into the hands of traditionally hard-to-reach consumers,” HHS wrote in a statement.
The partnership will help HHS “reach financially underserved and other cash-preferring consumers,” the statement reads.