Almost 50% of NFL merchandise purchases are by women

NFL merchandise sales stats are rolling in and it points to women having a big purchasing share into the brand. 

According to, women make up 46% of NFL merchandise being purchased.

Women and sports
Percent of women major league soccer fans 47.2%
Percent of women Major League Baseball fans 46.5%
Percent of women National Football League fans 43.2%
Percent of women National Hockey League fans 40.8%
Percent of women National Basketball Association 37%
Percent of NFL Merchandise purchased by women 46%

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